Top Dawg Entertainment founder Anthony ‘Top Dawg’ Tiffith has invested in London Royal Ravens parent company ReKTGlobal.
The record label executive joins the ownership team at the company, which also includes the likes of Steve Aoki, Imagine Dragons, Nicky Romero, Nick Gross and others.
Anthony Tiffith said: “Esports is a hot industry and one I’ve wanted to break into for a long time, but until now, never found the right partner to make it worth it. ReKTGlobal was that game changer for me.
“Along with some of the most exciting teams in esports, ReKTGlobal’s vision, power and hustle is undeniable, and I know we’ll do great things together to take over the hip-hop and esports world.”
Top Dawg Entertainment looks after a host of big-name music artists including Kendrick Lamar, Jay Rock, Lance Skiiiwalker and more.
Amish Shah, co-founder of ReKTGlobal, commented: “Anthony is a trailblazer in the music industry and an incredible addition to the ReKTGlobal ownership team. He has a strong business acumen, a propensity for finding and grooming hip-hop’s biggest artists, and an understanding of how to balance artistic integrity, all while achieving massive commercial success.
“He even goes above and beyond for his community, like recently covering rent for over 300 LA families. That passion for both talent and community is something we really admire and respect, and we couldn’t be more honoured to welcome him to the ReKTGlobal family, as we continue to bridge the gap between the world of esports and entertainment.”
ReKTGlobal consists of esports org Rogue, CoD League team London Royal Ravens, Fearless Media and more.
Earlier this month, the Royal Ravens dropped most of their roster bar Scottish player Seany.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
A keen League of Legends and World of Warcraft player, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He works as full-time content director for the British Esports Association and runs ENUK in his spare time.