Fnatic launch crowdfunding initiative, allowing fans to invest in the org for the first time

London-based esports organisation Fnatic have opened doors for fans to invest in the company.

Fnatic will be launching the campaign privately on Crowdcube in mid-November, for those who pre-register on this page, and will open up to all other parties later in the month.

Crowdcube is a platform which enables businesses to attract investment from professionals, venture capital firms and individuals. UK-bsed esports jobs website Hitmarker raised funds on Crowdcube last year.

Fans can invest in Fnatic starting from just under £20, with no upper limit to what they can put forward.

Investors will become a shareholder and part-owner in Fnatic and, in doing so, will receive ‘a range of exclusive rewards’ alongside the equity they receive for their investment.

Fnatic founder and CEO Sam Mathews said on Twitter that this was one of the biggest days in Fnatic’s history:

Fans must of course be aged 18 or over to invest, and have an ID check via Crowdcube.

Fnatic added on their campaign page: “We couldn’t have done it without you. Let’s build the leading, next-generation, esports brand together.

“This is a unique opportunity to own a piece of esports’ past, present and future. A chance to truly be #ALWAYSFNATIC.”

Some people in the community have started adding ‘Fnatic co-owner’ to their bios on Twitter.

This crowdfunding push follows a $10m raise which Fnatic closed earlier this year, led by venture capital company Beringea.

Fnatic recently reached the quarter-finals of the League of Legends World Championship 2020, but fell to Top Esports 3-2 after leading 2-0.

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